AIDC Global Industry Business Planning 2009 Market Intelligence Service Track 1: Handheld and Stationary Scanners and Scan Engines Volume 2: Stationary Scanners, Supply-Side Analysis
• In-depth analysis of global market opportunity for handheld and stationary bar code scanners, bar code printers, RFID transponders, printer consumables, and direct part marking equipment with detailed market definitions and segmentations including: core technology, application, vertical markets, etc;
• Market penetration scenarios, estimates and forecasts for bar code scanners, printers, RFID transponders, consumables and direct part marking equipment;
• Users’ technical and commercial requirements and preferences, including end-user investment drivers and applications, system integrator/OEM selection criteria, and distribution channel capabilities;
• Analysis of the structure of the bar code scanners, printers, RFID transponders, consumables and direct part marking equipment supplier communities, including leading and emerging supplier market share, position, direction and profiles; and
• Discussion of key issues, forces and trends driving and restraining market growth and development, including opportunities and requirements for suppliers to grow share and profit.
The AIDC market has undergone momentous change over the last 18 months. Consolidation, outsourcing, and end-user purchase patterns have reshaped the competitive landscape within the scanner and printer markets. AutoID, GPS, wireless networking and sensing technologies have converged to improve supply chain visibility for end-users and have suppliers scrambling to position themselves for the coming wave. Some of the repositioning is taking the form of acquisitions such as Zebra’s acquisitions of Wherenet, Navis, Proveo and MSS to gain entry into the RTLS space, Honeywell’s acquisitions of Hand Held Products and Metrologic, as well as TEC’s acquisition of Tohoku Ricoh’s AIDC printer business. Additionally, key printing hardware vendors have made sweeping changes to the distribution paradigm within the last year with major players outsourcing to contract manufacturers in Asia and developing improved regional distribution capabilities. Finally, end-user purchasing decisions and buying cycles are being negatively affected by the mounting economic troubles worldwide. End users demand quicker and larger returns on investment to justify large hardware deployments and at the same time are demanding more functionality at lower price points. Collectively, these issues require hardware and software vendors to adjust to the market in a quicker and more decisive manner. These issues highlight the importance of deep and reliable market intelligence to successfully capitalize on the changes within the market. The 2009 AIDC Global Industry Planning Service provides actionable market intelligence to support successful strategies for navigating the rapidly changing market andscape.
