2009 RFID Business Planning Service Track 2: Emerging, Converging and Competing Technologies Volume 2: Near Field Communications, Supply-Side Analysis

The RFID market and RFID technologies have been plagued with unrealistic expectations since inception. However, the market has steadily shown that it will continue to mature, thrive and grow, albeit not at the pace originally anticipated. To help kickoff the process to an informed action plan, VDC is conducting a Webinar presentation that provides an update on the market for RFID solutions, including an analysis and outlook for 2009. The session covers key trends and observations of the market as we near the end of 2008. More importantly, we'll offer an analysis and outlook for 2009 based on market lessons learned and how past recessions impacted the global market for RFID solutions. The team also provides a brief overview of our recently announced 2009 Market Intelligence Service on Radio Frequency Identification, including new and enhanced coverage designed to help VDC clients make better decisions in turbulent times. A Q&A session follows the presentation so we can respond to your specific areas of interest.

RESEARCH SUMMARY:

Clients of the RFID Business Planning Service are provided with information and insights through an extensive and robust schedule of research, including: In-depth analysis of global market demand for RFID and related solutions (hardware, software and professional services) with detailed market definitions and segmentations including: core technologies, applications, and vertical markets Conservative, granular market estimates and forecasts for RFID and related solutions (hardware, software and professional services) Customers’ and evaluators’ technical and commercial requirements and preferences from enterprise and government end-users and evaluators from a broad range of vertical markets and account size tiers  Detailed channel analysis of the structure of the global RFID and related solution supplier community, including leading and emerging supplier market share, position, direction and profiles Industry structure and analysis of RFID and related solutions (hardware, software and professional services), suppliers, including market share, position and profiles  Discussion of key issues, forces and trends driving and restraining market growth and development, including opportunities and requirements for suppliers to grow share and profit

METHODOLOGY:

Market Segmentation and Definition: Definition of market segments, target customers, and competing solutions are critical to building accurate: sizing estimates, forecasts, supplier position and shares, and customer requirements.Market Sizing and Forecasts: Models based on supplier shipments, user budget analysis, recent installations, and future purchasing plans. Other key inputs include supplier forecasts of future growth rates, historical data, and economic outlook data. Supplier Share and Position: Derived directly from structured, in-depth interviews of leading and emerging suppliers, with specific emphasis placed on current and projected shipments in combination with VDC’s data repository. Customer and Channel Requirements and Preferences: Focus on customer and channel partner priorities driving consideration. Topics include a range of product and supplier selection criteria. We will explore current and future preferences for various technologies, feature sets, suppliers and sources of supply.
Data Verification: Primary and secondary research on target communities and companies is used to validate our results and includes conducting supplemental interviews at target firms, crosschecking with channel partners, estimates from competing firms and checking historical performance.