Worldwide Smartphone Application Market: Revenues and Downloads |全球智慧手机应用市场：收入和下载

>> 产品导航
	市场技术报告

	中国市场研究
	全球市场研究
	全球技术研究
	商业服务和管理
	金融服务
	电子半导体
	机械设俻
	电信网路及服务
	多媒体网络
	无线通讯/手机
	汽车电子
	信息科技
	能源和资源
	食品和饮料
	医药
	交通运输
	建筑
	旅行和休闲

专业期刊

工业标准

电子资源

图书

媒体代理

>> 市场技术报告 >> 全球市场研究 >> In-Stat

报告名称：	Worldwide Smartphone Application Market: Revenues and Downloads \|全球智慧手机应用市场：收入和下载
出版日期：	2010-6
形　　式：	电子文件

简介

业务联络

Currently, the mobile application market is being driven by a Gold Rush mentality and the number of applications available has exploded as users embrace the utility of mobile applications.

This report addresses the smartphone mobile application market and provides market analysis including market drivers, growth barriers, and market challenges. Technology trends including Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite and HTML5 are addressed followed by the diversity of technology options. We then address mobile application marketing strategies including application business models, revenue share opportunities, pricing, and creating competitive advantages. Finally, we will provide our market analysis and forecasts including:
- Market estimates segmented by device type
- Market estimates segmented by distribution channel
- Market estimates segmented by smartphone platform
- Market estimates segmented by region
- Free and paid applications
- Entertainment and news
- Games
- Music and video
- Productivity
- Mapping and directions
- Internet browser
- Social networking and messaging
- General social networking
- VoIP applications
- Hybrid applications and integration

Executive Summary

Introduction

Market Analysis

Market Drivers
- Faster Networks
- Better Devices
- Falling Data Plans, Ease of Distribution, and Streamlined Billing
- New Mobile Developers
Growth Barriers and Challenges
- Fragmentation
- Discoverability
- Network Congestion
- Hardware Limitations

Technology Trends

Mobile AJAX
Mobile Widgets
Adobe Flash and Flash Lite
HTML5
Diversity of Technology Options
- Mobile-Optimized Web Pages
- Web Application vs. Native

Mobile Application Marketing Strategies

Application Business Models
- Licenses Strategies
- Subscription Fees
- Advertising-Based Strategies
- In-Application Transaction Strategies
- Try-and-Buy or “Freemium” Strategies
Revenue Share Opportunities
Pricing
- Distribution Strategies
Creating Competitive Advantages
- Breadth vs. Depth
- Ease of Downloads
- Building Customer Relationships—Brand and Loyalty
- Analytics and an Iterative Strategy

Market Analysis

Market Estimates, Segmented by Device Type
Market Estimates, Segmented by Distribution Channel
- Changing Distribution Channels
- OEM and Operating System Vendors
- 3rd Party Application Stores
- Direct and Employer Channels
Market Estimates, Segmented by Smartphone
- Platforms Platform Wars
Market Estimates, Segmented by Region

Application Analysis

Free and Paid Applications
Entertainment and News
- Games
- Music and Video
- News
Productivity
- Mapping and Directions
- Internet Browsers
Social Networking and Messaging
- General Social Networking
- VoIP Applications
Hybrid Applications and Integration

Conclusions

Distribution Channels Will Consolidate
Battle Lines Will Be Drawn and Competition Will Intensify
Web Technologies Will Become More Prominent
- Move to More Platforms

Methodology

List of Tables

List of Figures

Related In-Stat Reports

List of Tables

Table 1. Global Mobile Application Market Size (Units and Revenue in Millions)

Table 2. Global Mobile Application Market Size (Units and Revenue in Millions)

Table 3 Global Mobile Application Downloads by Device Type (Millions)

Table 4. Global Mobile Application Downloads by Distribution Channel (Millions)

Table 5. Global Mobile Application Downloads by Smartphone Platform (Millions)

Table 6. Free Mobile Application Downloads by Smartphone Platform (Millions)

Table 7. Paid Mobile Application Downloads by Smartphone Platform (Millions)

Table 8. Global Mobile Application Downloads by Region (Millions)

Table 9. Mobile Application Revenues by Application Type (US$ in Millions)

Table 10. Mobile Application Downloads by Application Type (Millions)

Table 11. Free Mobile Application Downloads by Application Type (Millions)

Table 12. Paid Mobile Application Downloads by Application Type (Millions)

Table 13. News and Entertainment Application Downloads by Application Type (Millions)

Table 14. Productivity Applications by Application Type (Millions)

Table 15. Social Networking and Messaging Application Downloads by Application Type (Millions)

List of Figures

Figure 1. Worldwide Handset Forecasts by Technology (Units in Thousands)

Figure 2. Percentage of Smartphones With Touchscreens

Figure 3. Share of Apps Downloaded by Architecture by Non-Smartphone Users

Figure 4. Share of Apps Downloaded by Architecture by Smartphone Users

Figure 5. Frequency of Transactions Using a Mobile Phone